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CRM solutions and software : definition 

The management of customer relations needs particular attention.

Are customers not the kings for all businesses?

CRM is thus a strategy put in place to manage relations with customers. In fact, you have to be able organize and synchronize sales, marketing campaigns, customer service as well as technical support.

There are 3  prime objectives for such a solution.

It represents 3 functionalities in the CRM cycle :

- Acquire new clients.
- Improve customer service
- Develop client relations.

These three phases enable you to:

- Acquire new customers thanks to a follow up system and sales targeting.
- Improve products and services provided to customers.
- Store data and ascertain which data is important for strategic and relational marketing.

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The consulting firm Reflex-CRM is an agency specialised in CRM solutions. We take charge of the analysis of your current system, the writing of your specifications, the help to select solutions et infrastructure consulting. We put at your disposal a list of CRM editors and solutions as well as a list of CRMs sorted out by sector. We offer you personalized help to choose your solution and implement it. Moreover, you have the possibility to read are online literature : CRM white papers, CRM specifications and other documents related to CRM.